The perception operation network established by Israel to protect its diminishing reputation and fund media networks: Hasbara
Hasbara operation center: It funnels millions of dollars to influencers, digital and media networks in an effort to reverse the country’s crumbling public image abroad.
The Hasbara budget, which was $150 million in 2024, rose to $720 million in 2025.
The word “HASBARA” is used to describe Israel’s public diplomacy and propaganda efforts.
All units of the state participate in Hasbara activities, and propaganda efforts are carried out through a unified discourse produced from a single center.
One of the most critical institutions taking part in these activities is the Israeli army.
However, in an era where genocide, war crimes, and destruction are broadcast live, Israel’s propaganda strategy faces something it cannot control: what the world sees with its own eyes.
There is a reputation problem that cannot be solved with money or messaging.
After the start of the Iran war, Benjamin Netanyahu chose CBS News, owned by the Zionist Larry Ellison, for his first interview.
Netanyahu appeared on CBS’s flagship program “60 Minutes.” He played the blame-shifting game.
Israel’s Hasbara strategy: Social media posts target young people, while television broadcasts target the older generation.
That’s why Netanyahu appeared on CBS News — because the older generation is also beginning to turn against Israel, while the young have already distanced themselves from it.
Support for Israel in the United States has significantly declined, and Israel is panicking.
According to surveys, more than 60% of Americans now view Israel unfavorably.
